Natalia Cadavid García
Brand Systems Designer · Founder, CadaVinci Studio
Most brands don’t fail visually.
They fail strategically.
BRAND ≠ LOGO
A logo is the output. A brand is the system behind it.
Brand Systems Designer creating scalable identities that work across digital, physical, and educational experiences.
13+ years of experience · Branding · Illustration · Motion · Content Design
WHAT CADAVINCI STUDIO DOES
Building scalable brand systems that help organizations communicate clearly, grow consistently, and connect more effectively with their audiences.
CAPABILITIES
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Brand Strategy
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Visual Identity Systems
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Digital Experiences
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Educational Content Design
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Motion & Visual Storytelling
Available for remote work worldwide. Based in Colombia.
BUILT TO SCALE
A complete brand system designed to think, adapt, and perform across every touchpoint.
CadaVinci Studio
A Strategic Brand System.
From positioning to execution, this project demonstrates how a brand system is designed to remain consistent and flexible.
THE ART OF SMART BRANDING
CadaVinci Studio builds scalable brand systems for businesses too ambitious to look generic.
Strategy-driven identities that go beyond visuals:
Structured • Adaptable • Built to grow
Selected work demonstrating different system approaches.
BRAND SYSTEMS IN ACTION
Strategic identities designed to scale, stay consistent, and make sense.
Redesigning the identity and visual system of a thriving outdoor community across web, content, and merchandise.
A bilingual brand system and educational content ecosystem designed to make tech more human, accessible, and engaging.
A modern legal brand system and website built to communicate trust, expertise, and professionalism.
Built to translate energy and movement into a dynamic, scalable visual identity system.
Designed to shift perception from restriction to desirability, increasing visual appeal and accessibility.
Repositions breakfast as an all-day behavior through a scalable and expressive brand system.
THE CADAVINCI FRAMEWORK™
Creative process from problem to system
1
DEFINE
2
EXPLORE
3
BUILD
4
REFINE
5
DELIVER
Understand the real problem
Brief → context → clarity
Analyze & test directions
References → sketches → alignment
Create the system
Clarity → scalability → structure
Design through feedback
Iterations → alignment → decisions
Structured system
Guidelines → assets → rules
Systems don’t happen by chance. They’re built step by step.
Remote-friendly workflow
Projects are structured to move efficiently, with clear checkpoints and no unnecessary delays. this approach has been used in real project environments with iterative feedback and evolving requirements.
AI IS A TOOL, NOT A SUBSTITUTE FOR THINKING
IDENTITY IN MOTION
Motion-driven identities that extend the brand beyond static design.
ADDITIONAL CREATIVE DISCIPLINES
Selected work across motion, illustration, and content.
Showcasing versatility beyond brand systems.
MOTION DESIGN
Visual storytelling through motion, crafted for clarity, rhythm, and impact.
Interactive Learning Experiences
Interactive Learning Experiences
Social Content Systems
Edutainment & Learning Systems
Motion for Digital Spaces
Characters, Motion & Controlled Chaos
Stories in Motion
Educational Karaoke (Because Grammar Needed Better PR)
People, Stories & Communication
Corporate Communication in Motion
CHARACTER DESIGN
Illustration work focused on personality, expression, and visual storytelling.
EDUCATIONAL & MARKETING CONTENT
Content that turns ideas into clear, engaging, and memorable communication.
Design is decoration until it’s aligned with a STRATEGY
LET’S BUILD BRANDS THAT MAKE SENSE
Natalia Cadavid García • Brand Systems Designer
Email: cadavinci_freelance@hotmail.com
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Available for full-time roles and freelance projects